This project was a conceptual rebrand for Taylor'd Flowers For You, a flower shop in my hometown. When asked to choose a small business to rebrand, they were the first to come to mind. I adore this company and how it serves the community, but I wanted to refresh its logo and branding to feel more current, bright, and approachable. Shortening the name from Taylor'd Flowers For You to Taylor'd Flowers was not only a stylistic choice but would shorten the website URL and the team's email addresses. I wanted to keep the bird from the original logo but introduced it as an element in the pattern used on the stationary and packaging materials. The rebrand included new logos, colors, font pairings, print materials, and packaging designs. I also did desktop and mobile website redesigns to include more customer testimonials, information on the company and calls to action.
Stationery and Business Cards
Tags
Wrapping Paper
Desktop and Mobile Website
Brand Guide
This is Taylor'd Flowers' current logo. I sent my redesign to the owner, and she loved it. Unfortunately, they are not rebranding in the foreseeable future. I loved getting to reimagine this brand.
To learn more about Taylor'd Flowers For You or see their current branding, visit their website.
